About
David Ashworth, from direct mail in 1993 to AI websites
Dashworth was founded by David Ashworth, who has worked in marketing since 1993. Agencies and direct mail came first, then marketing automation and CRM. Dashworth now builds websites, lead routing, and AI search.
How the work breaks down
We have a BS in marketing from Bryant University and an MBA in finance from Babson College. The employers and accounts below are from jobs we held, not Dashworth clients.
Agencies
David Ashworth was a senior program designer at Digitas and a senior implementation project manager at DiaLogos, on accounts such as Bank of America, Microsoft, IBM, and Apple. Direct marketing started at Geerlings & Wade in 1993, then database marketing at Dr. Solomon’s.
Marketing automation
Principal solutions consultant at Marketo, and at Adobe after the acquisition, and at IBM on Unica. VP of pre-sales consulting at LeanData, focused on lead routing. Retail customer marketing at Fidelity, national accounts at Indeed, and engagement lead at Indegene for Novo Nordisk and Gilead on Salesforce Marketing Cloud, Adobe Campaign, and Veeva.
CRM
David Ashworth built Salesforce for nonprofits at Exponent Partners and ran a separate consulting practice alongside it. That work lives on as L2AMR: lead-to-account matching, capture, routing, nurture, and attribution.
The hands-on version of the third pillar is the marketing automation and CRM build-out.
The jobs
2025–Aug 2026
Engagement Lead / technical program manager, Indegene
Remote. Accounts included Novo Nordisk and Gilead, on Salesforce Marketing Cloud, Adobe Campaign, and Veeva. The resume lists a team of more than 15.
2024–present
AI systems builder, Independent
Production websites and MCP servers. We build new sites in Cursor. Before that, about 23 web applications, plus the prospecting pipeline in the work section.
2022–2024
Senior National Account Manager, Indeed
Five Fortune 1000 accounts, per the resume.
2021–2022
VP, Delivery, Customer Success, and Growth, Provarity
Advisor through 2024. We left the dollar and retention figures off this page.
2019–2021
VP, Pre-Sales Consulting, LeanData
The pre-sales team grew from one person to eight, per the resume. We left the new-ARR figures off this page.
2018
Senior Director, Solutions Consulting, EverString
2017–2018
Principal Solutions Consultant, Radius Intelligence
2015–2017
Principal Solutions Consultant, Marketo / Adobe
2013–2015
Senior Solutions Consultant, Enterprise Marketing Management, IBM
Unica.
2012–2013
Implementation and pre-sales consultant, Infor Global
2006–2012
Salesforce CRM for nonprofits, Exponent Partners and an independent practice
We also ran a separate consulting practice in these years.
2001–2006
Marketing Director / Senior Product Manager, Retail Customer Marketing, Fidelity Investments
2001
Senior product manager / relationship manager, Aprimo
1998–2001
Senior implementation project manager, DiaLogos
Accounts included Bank of America, Microsoft, IBM, and Apple.
1996–1998
Director of Database Marketing, Dr. Solomon’s Anti-Virus
1995–1996
Senior Program Designer, Digitas
1993–1994
Direct Marketing Manager, Geerlings & Wade
A direct-mail program of more than a million pieces a year, per the resume.
We left the retention percentages and expansion-ARR figures off this page.
Florida and San Mateo
David Ashworth is a Florida Realtor, license SL3548660, with Ashworth Group Realtors at Coldwell Banker Vanguard in Northeast Florida. Claudia Ashworth, license SL3543426, practices with Dashworth. The realty sites and the St. Johns County guide come out of that work. We also own the short-term rental operation behind Ancient City Stays.
We meet people in Northeast Florida, St. Augustine and Jacksonville, elsewhere in Florida, and along the East Coast. David Ashworth is in San Mateo, California, so Silicon Valley meetings are easy. We don't publish a street address for either place. We take contract roles inside a large organization. We scope that on a call. We can still work remotely with clients elsewhere in the United States. Spanish shows up in the work: the prayer videos, and “Se habla español” on the luxury realty site. That line is about Claudia's Spanish.
Since 2024 We've been working independently: sites we write in Cursor and ship as Next.js. The case studies are that record. About 23 earlier applications came before the current Next.js work. We mention Lovable only when a project is moving off it.
Platforms
Systems we've worked in, and the ones we build with now.
- Salesforce
- Salesforce Marketing Cloud
- HubSpot
- Marketo
- Adobe Campaign
- Veeva
- ActiveCampaign
- IBM Unica
- Siebel
- Aprimo
- LeanData
- WordPress
- Supabase
- Postgres
- SQL
- Python
- FastAPI
- Cursor
- Next.js
- Claude
- Anthropic API
- MCP
Need someone on the team?
Some companies don't need an agency. They need one experienced person inside the go-to-market team who can plan the strategy and build the automation, using AI to move faster. Job postings call that person a lot of different things.
- GTM engineer
- AI GTM
- Go-to-market strategist
- GTM architect
- RevOps
- Revenue operations
- Marketing ops
- Growth ops
- Marketing automation
- MarTech
- Workflow automation
- Agentic workflows
- Lead-to-revenue
- CRM architect
Whatever the title, the job is the same. We find out who the customer is and how a lead gets from marketing to sales. We write the plan and the automation: capture, routing, scoring, enrichment, lifecycle stages, and the CRM. We draft faster with AI. We still sign off on what goes live, and we talk with marketing, sales, and ops before we touch a system. The work stays with Dashworth. We are not an agency with a bench of people to hand you off to. More on AI consulting and marketing automation and CRM.
Questions
Who is David Ashworth?
Dashworth was founded by David Ashworth, who has worked in marketing since 1993. The jobs were ad agencies and direct marketing, then marketing automation and CRM. He has an MBA in finance from Babson College and a BS in marketing from Bryant University. He is also a Florida Realtor.
What has David built?
Production sites and tools: realty and relocation sites, a vacation-rental app, a coatings site, garden and nonprofit software, a daily bilingual video channel, fitness and yoga products, and internal prospecting systems. The work index is the list. New sites are Next.js projects we write in Cursor. Before that we shipped about 23 web applications. We have not published traffic figures.
Why trust an agency run by a Realtor?
The Realtor license is not a web credential. The marketing work since 1993 is the background, and the case studies are what you can check. Dashworth is one company, not a large account team.
If this is the work you need, call Dashworth.
Call or text 650-393-3378. We meet in Northeast Florida and San Mateo, and we take contract roles inside larger companies. No account managers, no handoffs.