Notes
Notes on search, answers, and AI-built sites
Five essays on how we do the work. We don't put client metrics in them.
SEO, AEO, and GEO: What a Small Business Needs First
SEO, answer engine optimization, and generative engine optimization do different jobs. Here is what a small business actually needs first.
What Is llms.txt, and Should Your Site Have One?
llms.txt is a plain-text map of your site for language models. It's useful. Nobody has confirmed it as a ranking factor.
How a Lovable Site Moves to Next.js Without Dropping URLs
How a Lovable or Vite site moves to Next.js without throwing away URLs. What to map, what to redirect, and what not to claim about traffic.
Schema Markup for Contractor Websites
Which schema types belong on a contractor site: HomeAndConstructionBusiness, Service, FAQPage, and city pages. The epoxy site is the example.
How Real Estate Agents Can Show Up in ChatGPT Answers
How a Realtor can be described accurately by ChatGPT and other answer engines: consistent facts, useful tools, and no invented sales numbers.